LET MY PEOPLE GO SURFING - Yvon Chouinard

The education of a reluctant businessman. "Let my people go surfing" is the tale of an itinerant climber. Sales from this book benefit 1% For The Planet...

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LET MY PEOPLE GO SURFING
 

the education of a reluctant businessman - by Yvon Chouinard

Part memoir, part manifesto ? legendary climber, businessman and environmentalist Yvon Chouinard, founder and owner of Patagonia, Inc. describes his life and his start in business as an itinerant climber selling pitons from the back of his car.
"Let My People Go Surfing: The Education of a Reluctant Businessman" offers a look at the guiding principles that Chouinard used to build Patagonia into a global business - a business that has an environmental mission and is a fun place to work.

  • Softcover, 261 pages, 7¾" x 9½"
  • Printed on recycled paper that contains 35% post-consumer waste
  • Published by The Penguin Press, a member of Penguin Group (USA) Inc.

Available in german, english and italian language.

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